|
Follow Us
|
||||
|
|
|
|
|
|
|
||||
|
||||
About Us
Accrue Performance Marketing™ is a strategic internet marketing and business coaching company based in Calgary, Alberta. Our roots are in brand development, direct marketing, solution sales, business analysis, process mapping, business geographics, market segmentation and customer analytics.
We are purpose-driven with a clear mission, vision, values and approach. We like technology and design too, but they take a back seat to realizing business objectives. Our passions are more aligned with leadership and business development, effective story telling, analytics and testing, accountable marketing practices, branding and experience marketing.
Our core philosophy: We achieve what we choose to achieve
Our mission is: Powerful self-expression for sustainable earnings growth
Our core values are: Contribution, autonomy, self-expression and being purposeful
ABOUT JOHN WATSON
John Watson is the president of Accrue Performance Marketing Inc. and is the author of Being Profitable™ - the earnings growth program. John has been consulting since 1993. He specializes in helping entrepreneurs Design Build Grow™ market leading companies. John was the VP Strategy at Rare Method Interactive, and President of Advanced Information Marketing. John is a serial entrepreneur and internet marketing strategist who lives in Calgary, Alberta, Canada.
Checkout John's Blog
Connect with John Watson on Facebook , Linkedin , Twitter
Our Philosophy
For many entrepreneurs, our companies are a reflection of our values and beliefs. Our values are expressed in the products and services we develop, the people we hire and the cultures we foster. These beliefs, when consistently expressed, become the brands that people relate to, buy into and pay a premium for.
Our companies are a reflection of our values and beliefs.
We know our businesses are our largest and most public forms of self-expression. As entrepreneurs we have much of our identities and self-esteem attached to the success of our ventures. We have a lot more than our life savings tied up in our businesses. When we entrepreneurs seek the help of a marketing firm, there is a lot riding on the investment.
The success of our marketing and sales programs can mean the success or failure of our businesses. A failure to communicate with prospective clients, at best, is a costly mistake and at worst can be the end of the line. Entrepreneurs cannot afford to fail at marketing.
We could not find a company like Accrue Performance Marketing when we started our first business. Our goal is to be the kind of company we could not find.