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About Us
Accrue Performance Marketing™ is a strategic internet marketing and business coaching company based in Calgary, Alberta. Our roots are in traditional direct marketing, solution sales, business analysis and business geographics, market segmentation and brand definition.
We are purpose-driven with a clear mission, values and approach. We like technology and design too, but they take a back seat to realizing business objectives. Our passions are more aligned around leadership and business development, effective story telling, analytics and testing, accountable marketing practices, branding and experience marketing.
Our core philosophy: We achieve what we choose to achieve
Our mission is: Powerful self-expression for sustainable earnings growth
Our core values are: Contribution, autonomy, expression and being purposeful
ABOUT JOHN WATSON
John Watson is the president of Accrue Performance Marketing Inc. and is the author of Being Profitable™ - the earnings growth program. John has been consulting since 1993. He specializes in helping entrepreneurs Design Build Grow™ market leading companies. John was the VP Strategy at Rare Method Interactive, and President of Advanced Information Marketing. John is a serial entrepreneur who lives in Calgary, Alberta, Canada.
Checkout John's Blog
Connect with John Watson on Facebook, Linkedin, Twitter
Our Philosophy
Our belief is that, for many progressive entrepreneurs, their company becomes a significant manifestation of their values and beliefs. Their values are expressed in the products and services they develop, the people they hire and the cultures they foster. These beliefs, when consistently expressed, become the brands that people relate to, buy into and pay a premium for.
Our companies become a significant manifestation of our values and beliefs.
We know that for many entrepreneurs, their business is the largest and most public form of self-expression they have. Entrepreneurs have much of their identities and self-esteem attached to the success of their ventures. Entrepreneurs have a lot more than their life savings tied up in their businesses, so when they seek out the help of a marketing firm, there is a lot riding on the investment.
As an entrepreneur, the success of your marketing and sales programs can mean the success or failure of your businesses. A failure to communicate with prospective clients, at best is a costly mistake and at worst can be the end of the line. Entrepreneurs cannot afford to fail at marketing.
Unfortunately, many business owners are not well versed in sales or marketing. A lack of familiarity means that they must trust people to guide them through unfamiliar territory that is more strange, unfamiliar and expensive than they realize. Entrepreneurs must trust people to think like they do, like business owners; not just like writers, designers or programmers.
Entrepreneurs need to hire people who understand that success is about getting results.
The last thing an owner needs is to hire people that do what they tell them to do. This is the blind following the blind off a cliff. They need leaders to guide them, who have the same objectives, just with different expertise. Entrepreneurs need to hire people who understand that success is not just getting the project done on time or winning awards; success is the on-going profitable growth of your company.
We could not find a company like Accrue when we started our first business and desperately needed help. Our goal is to be the kind of company we could not find.