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About Us
Our core philosophy: We achieve what we choose to achieve
Our mission is: Powerful self-expression for sustainable earnings growth
Our core values are: contribution, autonomy, expression and being purposeful
Our belief is that, for many progressive entrepreneurs, their company becomes the most significant manifestation of their values and beliefs. Their values are expressed in the products and services they develop, the people they hire and the cultures they foster. These beliefs, when consistently expressed, become the brands that people relate to, buy into and pay a premium for.
Our companies become the most significant manifestation of our values and beliefs.
We know that for many entrepreneurs, their business is the largest and most public form of self-expression they have. It`s like their work of art, no different than any artist or craftsman. Entrepreneurs have much of their identities and self-esteem attached to the success of their ventures. Entrepreneurs have a lot more than their life savings tied up in their businesses, so when they seek out the help of a marketing firm, there is a lot riding on the investment.
As an entrepreneur, the success of your marketing and sales programs can mean the success or failure of your businesses. A failure to communicate with prospective clients, at best is a costly mistake and at worst can be the end of the line. Most entrepreneurs cannot afford to fail at marketing, and yet many do.
Unfortunately, many business owners are not well versed in sales or marketing. A lack of familiarity means that they must trust people to guide them through unfamiliar territory that is more strange, unfamiliar and expensive than they realize. Entrepreneurs must trust people to think like they do, like business owners; not just like writers, designers or programmers. Unfortunately this does not always happen.
Entrepreneurs need to hire people who understand that success is about getting results.
The last thing an owner needs is to hire people that do what they tell them to do. This is the blind following the blind off a cliff. They need leaders to guide them, who have the same objectives, just with different expertise. Entrepreneurs need to hire people who understand that success is not just getting the project done on time or winning awards; success is the on-going profitable growth of your company.
We could not find a company like Accrue when we started our first business and desperately needed help. Our goal is to be the kind of company we could not find.
ABOUT JOHN WATSON
John Watson is the president of Accrue Performance Marketing Inc. and is the author of Being Profitable™ - the earnings growth program. John has been consulting since 1993. He specializes in helping entrepreneurs Design, Build and Grow market leading companies. John was the VP Strategy at Rare Method Interactive, and President of Advanced Information Marketing. John is a serial entrepreneur who lives in Calgary, Alberta, Canada.
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