The Accrue Team

Director of Marketing:

Works with the entrepreneur or their marketing manager to develop the business objectives and marketing strategy. The director of marketing is responsible for stewarding a company's brand and for ensuring that the vision for the program is maintained throughout the roll-out. 

Business Coach:

Works with the entrepreneur on direction setting, leadership development, communication effectiveness and a variety of personal and professional matters that influence your success.  

Art Director:

Works with the director of marketing on setting the creative direction for the marketing program. The team of designers report to the art director who has the final say in what is presented.

Copy Director:

Works with the director of marketing and decides on how to tell a client's story powerfully and effectively. The copy director must help the copywriters maintain a particular voice and style throughout a marketing program.

Information Architect:

Designs the user experience, data models and ultimately ensures that performance data can be tracked and used for optimizing program performance.

Project Manager:

Responsible for getting projects completed on time, on budget and within scope.

Copywriter:

Responsible for simple, accurate and compelling storytelling. Their job is to engage audiences, elicit responses and craft content for search engine relevance. 

Web 2.0 Designer:

Web properties are as much industrial design as they are commercial art and therefore our web designers are creative, savvy and technical to meet multiple, often conflicting objectives.

Internet Developer:

Work predominantly with PHP, SQL, HTML, Java, Flash and Ajax. The focus is on content management system (CMS) implementation, customization and integration with 3rd party applications.

Webmaster:

Responsible for the consistent operation of web properties, maintenance updates, performance tracking, on-going technical support and core search engine submissions.

Web Analyst:

Responsible for tracking and reporting on website and campaign performance. They make sure everyone understands how effectively each program element meets visitor needs. 

On-line Advertiser:

Develops, tracks and optimizes the performance of on-line marketing campaigns including search and display.

Social Media Specialist:

Helps develop objectives, plans, sets up and manages profiles, expands connectivity, increases visibility, engages your community and drives qualified traffic to websites.

Search Engine Marketer:

Works on the content, internal workings of a website and the external network of sites and pages linking back. The goals being to generate qualified visitors and to rank well on in search engines.