Being Profitable™: The Earnings Growth Program

 For Entrepreneurs and Marketing Managers  

If you're starting a new company or starting to market an established company, Being Profitable™: the earnings growth program will save you a fortune in wasted time, effort and expense.

It will help you get your marketing leadership act together, preventing you from wasting your money on websites, social media and advertising that lacks clarity of purpose and specific economic objectives.

What Is Being Profitable?

Being Profitable is a pre-marketing coaching program for companies who do not have a CMO (chief marketing officer) to guide them through the marketing fundamentals. Being Profitable is the wake-up call that prevents you from getting into a financial disaster.

WHY So Negative? 

The majority of our business is cleaning up pre-existing marketing programs. It is frustrating to hear the stories where $10's of thousands are spent on websites and advertising without so much as one goal or success criteria clearly defined. Most of the initiatives we see are an utter waste of money, and completely out-of-step with the needs and constraints of the business. We don't want you to be another example of marketing road kill when it is entirely preventable.

WHY Being Profitable is critical

You need a website, right? You also assume you need to advertise and promote your business and maybe get into social media. It seems completely obvious. Otherwise, how will you generate new business? If you have the discretionary funds, the inevitable parade of marketing tactics begins. Then the tactical roll-out goes unabated until the money gets tight.

The problem isn't with marketing itself, it's how you buy it. 

You assume the people you hire are experts. They seem to know what they are doing, or at least they know more than you, right? Maybe, but how do you know? Maybe what they are expert at is design or programming. Maybe they know SEO or social media. These things are not marketing, they are tactics. Tactics are the means to share a message, not the actual message. They are not a plan. More often they are just busy work, distracting you from real business development investments.

Marketing is what occurs before design, programming and tactics. If you've selected tactics before you've defined your target audience, clarified your positioning, estimated your maximum cost of sale, or the minimum conversion rate required for a tactic to be successful; then you've got the cart before the horse and you need to hold up and get organized.

If you're like many businesses, you're hard pressed to find the time and money to market the first time around. Without defining your goals and success criteria before you start, there's a very good chance you'll mess it up. Then your money and time are wasted and you'll need to do it again. You have the money to do it twice, right? How about doing it three times? 

How many times will it take to bleed you dry or to turn you against marketing? 

Maybe the problem is that you are not yet ready to market. Maybe you have some work to do first, to get organized and plan how you'll leverage investments in marketing into profitable growth. Maybe "Hope" is a girl's name and not the best marketing strategy to invest in.

how would you describe Being Profitable?

Being Profitable™ is a step-by-step how-to program to help you become a savvy marketer, with a clear go-to-market plan, that's worthy of investment.

The program helps you define your business in clear and specific terms, mapping out how to generate profitable new sales.

The goal is to prepare you to lead your business development process, instead of being led down the proverbial primrose path.

What Do You Get?

Being Profitable™: is a series of 12 workbook modules. The first 6 modules are focused on being clear and becoming relevant to customers. These modules lead you through the core messaging and sales logistics that clearly define your business in customer terms; getting you ready to make profitable first sales.

The second set of 6 modules focus on strategy which ultimately serves to generate confidence and commitment to move forward with a plan of action. These modules focus on sales effectiveness, campaign and program logistics, economic viability, budgeting and forecasting.

Once through the core essentials modules, you will be ready to engage and direct a marketing team to implement a well-conceived sales and marketing program.

Being Profitable™ is offered in Three formats:

1. Do It Yourself Program

This version is for Type A - attention deficit entrepreneurs who have the self-discipline to do the work on their own. This is a do it yourself version of Being Profitable™ where you buy the coaching modules and work through the program, with your team or with your existing business advisors. We sell you the materials and make ourselves available on an hourly basis to offer you on-site, telephone coaching or consulting as you feel necessary. With your purchase, we include the first two hours of coaching to help get you started.

Please Contact Us for additional details or Buy Core Essentials or Buy The Complete Program  now.

2. A Coaching Program

This version is for mortals who need a bit of help to get through the work. This version is a structured, step-by-step, how-to program. We assist you in working through the process. The downside to this approach is that it tends to take longer to work through, due to your learning curve and because we work through the material in a more structured and sequential manner.

We believe you stand to benefit the most from this approach, as you will gain the most clarity and confidence and become better able to lead your marketing program, because you worked through the process personally.

3. A Consulting Program

This version is for busy executives. Our consulting business essentially follows the Being Profitable™ program curriculum, only in a more ad hock manner. Our team takes a more hands on approach, doing as much of the core work for you as we can. This is the fastest and most flexible way to get you through the program. The main benefit of this approach is that we push aggressively to plan and execute in short succession.

What Does It Cost?

We've made what used to be a very expensive planning process more affordable and accessible to owners of small and mid-sized companies. Being Profitable™ is available in a wide variety of formats starting from $1500. 

What Do I Do Next?

The next steps are slightly different for everyone. The best thing to do is to pick up the phone and Call Us at 800.860.0026.  Explain your situation and objectives, ask us some tough questions, and see if Being Profitable™ is right for you.