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Small business

A Risk Management Revelation For Business Owners

In my latest entrepreneurial adventure, I found myself in the hospital for 6 weeks between Christmas 2011 and February 2012. I am very grateful for being prepared, for having insurance, a disaster recovery plan and for so much more.

What Happened

I was celebrating Christmas with my family in Hawaii. One day I was walking on the beach watching my kids learn to… Continue reading

Don’t Make An Ass Of Yourself

Regardless how advanced or innovative your offer, your dreams of growth may go unrealized by way of assumption. Why? As entrepreneurs we’re often so eager to start selling our innovations, we jump right to promotion and advertising with a set of killer assumptions. Our marketing often flounders or fails as a result.

We Assume Consumer Relevance

We make the mistake that… Continue reading

A Modern Sales Classic Spin Selling

I first read Spin Selling by Neil Rackham in 1999. Why blog about it now? Because SPIN Selling continues to be the book I recommend most often for professionals looking to increase their sales effectiveness.

 A Modern Sales Classic Spin Selling A Modern Sales Classic Spin SellingAlthough this book may not be the newest book on sales (it was first published in 1988), it continues to be the most relevant.… Continue reading

Know and Focus On Your Strengths, Says Strengths Finder 2.0

I’ve had occasion to recommend Strengths Finder 2.0 by Tom Rath several times in the past few weeks. I am also in the process of reviewing resumes for a new position I am trying to hire for, so Strengths Finder is obviously on my mind.

I first read this book about 2 years ago and was very impressed, recommending… Continue reading

Duct Tape Marketing, A great primer for small business owners

 Duct Tape Marketing, A great primer for small business ownersI’vducttape 213x300 Duct Tape Marketing, A great primer for small business ownerse had Duct Tape Marketing by John Jantsch on my reading list for 3 years and I finally got around to reading it over the holidays. I help entrepreneurs grow market leading companies in my marketing consulting and business coaching practice, so I am always looking for good books to recommend to entrepreneurs.

The process that Duct Tape… Continue reading

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About Accrue

Accrue is a strategic internet marketing consulting and coaching company offering Fractional CMO services to Calgary companies.

Updates

John Watson

President of Accrue Marketing and author of Being Profitable™: the earnings growth program. A consultant since 1993, John helps entrepreneurs Design, Build and Grow market leading companies as their fractional CMO.