In my latest entrepreneurial adventure, I found myself in the hospital for 6 weeks between Christmas 2011 and February 2012. I am very grateful for being prepared, for having insurance, a disaster recovery plan and for so much more.
I was celebrating Christmas with my family in Hawaii. One day I was walking on the beach watching my kids learn to surf,… Continue reading
Regardless how advanced or innovative your offer, your dreams of growth may go unrealized by way of assumption. Why? As entrepreneurs we’re often so eager to start selling our innovations, we jump right to promotion and advertising with a set of killer assumptions. Our marketing often flounders or fails as a result.
We Assume Consumer Relevance
We make the mistake that potential… Continue reading
I first read Spin Selling by Neil Rackham in 1999. Why blog about it now? Because SPIN Selling continues to be the book I recommend most often for professionals looking to increase their sales effectiveness.
Although this book may not be the newest book on sales (it was first published in 1988), it continues to be the most relevant. I… Continue reading
I’ve had occasion to recommend Strengths Finder 2.0 by Tom Rath several times in the past few weeks. I am also in the process of reviewing resumes for a new position I am trying to hire for, so Strengths Finder is obviously on my mind.
I first read this book about 2 years ago and was very impressed, recommending it… Continue reading
I’ve had Duct Tape Marketing by John Jantsch on my reading list for 3 years and I finally got around to reading it over the holidays. I help entrepreneurs grow market leading companies in my marketing consulting and business coaching practice, so I am always looking for good books to recommend to entrepreneurs.
The process that Duct Tape Marketing… Continue reading