ABOUT SALES LANDING PAGES

Designed To Generate Sales Leads From New Visitors
Sales landing pages or squeeze pages, differ from most standard web pages because their purpose is to generate conversion events from people who have no prior knowledge of your business.

Typical Conversion Events Include:
   • An email signup
   • The download of a white paper
   • A completed contact us form
   • A completed sale

Sales Landing Pages come in a variety of formats depending on the target audience and the type and value of the product or service. The differences in landing pages styles can be dramatic, for example a low cost consumer commodity product landing page is entirely different from a high cost business service where the sale is not impulsive.
It's Important to recognize the differences and respond accordingly.

Why Is This Important?
If you are going to advertise your business, you need landing pages if you expect to generate leads or sales. The differences in conversion rates from sending someone to your home page versus a page designed to sell a specific product can be phenomenal (ie. from 100ths of a percent to 2% or even 13%). The differences are often amazing.

What Forms Do They Take?
Sales Landing Pages often take the form of a sales letter you might get in the mail. They may also look like an interactive advertisement. They can be long and text only or short and graphics based, but each are designed to engage a visitor, and to create an experience that warms people up, builds confidence, interest and drives them towards target actions.  

Can You Show Me Any Landing Page Examples?
Despite being common place, many entrepreneurs have never heard of sales landing pages. When we discuss landing pages with our clients, nearly everyone asks us to point one out as an example. For this reason we decided to post some examples on our website.  

Accrue Landing Page Examples
Accrue offers list brokerage services and we have a simple mailing list sales landing page setup for generating sales leads. This page averages an over 13% conversion rate from targetted on-line advertising.

A travel example of an Accrue Sales Microsite . A sales microsite is different from a landing page but they have the same purpose. In more complex high cost products a small website is built to sell the one product. Our own working consumer test case is our Accrue Vacations site. It averages over 5% conversion rates from new visitors to sales lead from targetted advertising.

Industry Landing Page Examples We Like
Quality examples of landing pages are difficult to find. We're compiling good examples of sales landing pages from several industries as we discover them. Have a look below for inspiration.

Internet Marketing University Degree
Fire Safety Products
Web Analytics Software
Email Marketing Software
CRM Software  - Salesforce.com
CRM Software - SugarCRM
CRM Software - LeadMaster's Sales Landing Page - compare with their  homepage .
TaxBrain Landing Site
Psyko Audio Labs - Surround sound PC gaming headphones - very cool!
Accord Deposits - A deposit broker selling GIC's
Venture Business Coaching - Business coaching services
Super Circuits Security  - Security products and services