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SALES LANDING PAGES
An Introduction
Sales landing pages differ from most standard web pages because their purpose is to generate conversion events from people who have no prior knowledge of your business.
Typical Conversion Events Include:
• An email signup
• The download of a white paper
• A completed contact us form
• A completed sale
Sales Landing Pages often take the form of a sales letter you might get in the mail. They may also look like an interactive advertisement designed to engage a visitor, and create a user experience to warm them up and move them towards a sale at a future date.
Landing Pages are common on the internet and are often only one click away from any given on-line advertisement. Despite being common place, most entrepreneurs have never heard of sales landing pages. When we discuss landing pages with our clients, nearly everyone asks us to point one out as an example.
For this reason we decided to post our landing pages on our website. These pages represent working examples we point to and use to lead client conversations. Have a look at the various examples from our business and think about how you might use landing pages to generate sales leads or sales for your business.
Example Landing Pages