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Pay Per Click Management Services
PPC Campaigns should do More than just generate traffic
Managing a pay per click (ppc) campaign is a lot more than just driving traffic to your website. It is about generating quality leads and sales within a maximum unit cost per conversion.
Your PPC campaign should ideally include; a competive strategy, a specific offer, landing pages, the actual pay per click campaign elements, conversion tracking, reporting, A/B testing and the continuous improvement of your on-line selling mechanism.
We've been managing PPC campaigns since 2002 for companies large and small. We've managed nearly $2 million dollars worth to date. We've learned a few things along the way about what works. Whether you`re just getting into PPC or if your looking to generate more value from your existing campaigns, website and social media investments, we can help.
Contact Us Now
- See if Accrue's PPC management services are right for you.
Ask for a free initial consultation. We'll have a look at what you are doing then we'll let you know how we can help.
Calgary-based Pay Per Click Management Services
Our process is clear, collaborative and comprehensive. Have a look and you'll see the difference.
| Campaign Design and Setup | Test Campaign | Campaign | |
| Develop campaign strategy | ✔ | ✔ | |
| Competitive review | ✔ | ✔ | |
| Google Adwords campaign setup | ✔ | ✔ | |
| Google ad extensions (Phone/Product/Map) | ✔ | ✔ | |
| Google analytics setup and goal tracking | ✔ | ✔ | |
| $100 AdWords credit on new accounts | ✔ | ✔ | |
| Facebook PPC - when appropriate | ✔ | ||
| LinkedIn PPC - when appropriate | ✔ | ||
| Bing PPC - when traffic is available | ✔ | ||
| Campaign Optimization | |||
| Ad variant performance testing | ✔ | ✔ | |
| Ongoing keyword development and tweaking | ✔ | ✔ | |
| Comprehensive match typing (broad,phrase,exact) | ✔ | ✔ | |
| Strategic bid management | ✔ | ✔ | |
| Advanced segmentation | ✔ | ✔ | |
| Optimizing for visitor quality & conversions | ✔ | ✔ | |
| Account Management | |||
| Dedicated account rep. | ✔ | ✔ | |
| Monthly consultation | ✔ | ||
| Simplified billing | ✔ | ✔ | |
| Paid Placements | |||
| Media planning | Option | ||
| Media placement management & optimization | Option | ||
| Banner ad development | Option | ||
| Banner testing & optimization | Option | ||
| Performance Reports | |||
| Standard web analytics reporting | ✔ | ✔ | |
| Custom web analytics reporting | Option | ||
| CRM / sales management reporting | Option | ||
| Ecommerce reporting | Option | ||
| Landing Page Design, Testing & Optimization | |||
| New landing page development | Option | ||
| A/B landing page testing | Option | ||
| Multivariant landing page testing | Option | ||
Contact Us Now - See if Accrue's PPC management services are right for you.