Services Overview

Build your business in three stages: Design, Build and Grow.

Design

Get crystal clear about who you are, whom you serve, what problems you solve, and how you intend to grow profitably.

The design stage is not quite the same as developing a business plan, but it covers similar ground. In the design stage we work together to get you crystal clear about who you are, whom you serve, what problem you solve, what your competitive positioning is and how you intend to grow sales profitably.

For a new business, this work is absolutely foundation building and can shave years off your learning curve. For existing companies, we make clear the things that are assumed but not written down. Read more about our Design Stage .

Build

Build a platform for earnings growth. Build your sales and marketing infrastructure.

In the build stage, we implement the plans we developed in the design stage. This stage is about building your marketing materials, developing your marketing systems (websites, email, blogs, CRM, social media) and putting the tracking and performance optimization tools in place. We focus on customizing commercially available systems and open source software, rather than developing from scratch, as this keeps development and operating costs to a minimum.

Read more about our  Build Stage .

Grow

Drive growth with social media, search engine marketing, search engine optimization (SEO), public relations and performance optimization.

The next step is to drive qualified prospects to your business. We focus on search and on-line advertising first because we have tremendous control over this medium. We frequently start with pay-per-click advertising, then we optimize for organic search. After that we setup social media programs, local search profiles, setup email marketing and develop back links to increase connectivity. A key aspect of this stage is the ongoing goal tracking and performance optimization. 

Read more about our Grow Stage .