Services Overview

We break our services into three stages: Design, Build and Grow.

Design

Get crystal clear about who you are, whom you serve, what problems you solve, and how you intend to grow profitably.

The design stage is not quite the same as developing a business plan, but it covers similar ground from a marketing perspective. In the design stage we work together to get you crystal clear about who you are, whom you serve, what problem you solve, what your competitive positioning is and how you intend to grow sales profitably.

For a new business, this work is absolutely foundation building and can shave years off your learning curve. For existing companies, we make clear the things that are assumed but not written down and committed to.

Build

Build a platform for earnings growth. Build your sales and marketing infrastructure.

In the build stage, together we implement the plans we developed in the design stage. This stage is about putting the creative, the technology and the tracking tools in place. We focus on customizing commercially available systems and open source software, rather than developing from scratch, as this keeps development and operating costs to a minimum.

For situations that require custom software development or enterprise class systems, we will work on your behalf to hire and coordinate with an appropriate specialty firm.

Grow

Drive growth with social media, search engine marketing, search engine optimization (SEO), public relations and performance optimization.

Once the infrastructure is in place, we shift our focus onto traffic development and sales performance optimization. We start this process with performance benchmarking to gauge the efficacy of the advertising and the conversion effectiveness of the website.

The next step is to drive qualified prospects to your business. We focus on on-line advertising first because we have tremendous control over this medium. We frequently start with pay-per-click advertising, then we optimize for organic search, and develop a linking strategy to increase connectivity for increased search engine rankings. We’ll test a variety of sales channels to determine which ones make sales at a profit.

But we don’t stop there. We assist in implementing sales management systems like Salesforce.com. This is often a critical step in the process, since no marketing program can ultimately be successful unless the opportunities it creates translate into profitable sales.