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Services Overview
We break our services into three stages: Design, Build and Grow.
Design
Get crystal clear about who you are, whom you serve, what problems you solve, and how you intend to grow profitably.
The design stage is not quite the same as developing a business plan, but it covers similar ground. In the design stage we work together to get you crystal clear about who you are, whom you serve, what problem you solve, what your competitive positioning is and how you intend to grow sales profitably.
For a new business, this work is absolutely foundation building and can shave years off your learning curve. For existing companies, we make clear the things that are assumed but not written down. Read more about our Design Stage.
Build
Build a platform for earnings growth. Build your sales and marketing infrastructure.
In the build stage, we implement the plans we developed in the design stage. This stage is about building your marketing materials, developing your marketing systems (websites, blogs, CRM) and putting the tracking tools in place. We focus on customizing commercially available systems and open source software, rather than developing from scratch, as this keeps development and operating costs to a minimum.
Read more about our Build Stage.
Grow
Drive growth with social media, search engine marketing, search engine optimization (SEO), public relations and performance optimization.
The next step is to drive qualified prospects to your business. We focus on on-line advertising first because we have tremendous control over this medium. We frequently start with pay-per-click advertising, then we optimize for organic search, and develop a linking strategy to increase connectivity while tracking and optimizing sales performance.
Read more about our Grow Stage.