Social Media Management Services
When You Need results from social media
Social Media has the potential to transform your business as well as the way you engage your constituencies and leverage relationships. It is also a complex and poorly understood arena that has the potential to distract you and consume huge amounts of time and money; potentially producing no tangible business results.
At last count there were 14 different categories of social media tools with dozens of options to consider. It seems there are more band wagons to jump on than ever before. The challenge is in making sense of the options and evaluating which aspects of social media make sense for your business. Once you choose, what path do you follow to get results? How do you learn the ropes and how do you evaluate your progress along the way?
You Need A Social Media Guide and Partner
Our social media services program assumes you are starting from near the beginning. We expect you'll have elements in place, and people on tasks, but your strategic objectives are fuzzy, your KPI's unclear and you may lack certainty about the process.
Our objective is to get you clear, confident and committed to a path that makes sense for you and your business. Then we'll help you implement, train, monitor, manage and optimize along the way.
Most companies cannot yet justify a full time social media person, let alone a team of experts. Let Accrue help you Design, Build and Grow your social media platform and get results. We've outlined our services model in detail in our social media services matrix.
Contact Us Now - See if Accrue's Social Media Services are right for you.
Monthly Social Media Services
Our process is clear, collaborative and comprehensive. Have a look and you'll see the difference.
|
Responsibilities |
Standard | Optional |
| Strategy | ||
| Develop business objectives (KPI's) and constraints | ✔ | |
| Develop social media strategy and operations plan | ✔ | |
| Establish target constituencies and goals for each | ✔ | |
| Establish targets for keywords, categories and tags | ✔ | |
| Setup & Populate Local Search Profiles | ||
| Setup accounts on local search platforms | ✔ | |
| Customize and populate profiles with initial content | ✔ | |
| Setup & populate social media profiles & blog | ||
| Setup accounts on social platforms | ✔ | |
| Customize and populate profiles with initial content | ✔ | |
| Content Development & Distribution | ||
| Establish editorial calendar | ✔ | |
| Setup Alerts and prepare content | ✔ | |
| Capture content at events | ✔ | |
| Format, tag and distribute materials through the network | ✔ | |
| Develop content as bait to offer up to the network | ✔ | |
| Audience Development & Refinement | ||
| Setup standard queries for related posts | ✔ | |
| Join related groups | ✔ | |
| List profiles on relevant directories and categorize effectively | ✔ | |
| Develop and get onto relevant lists | ✔ | |
| Target and follow key hubs and authorities | ✔ | |
| List your profiles on everything (website, email footers etc) | ✔ | |
| Advertise your profiles | ✔ | |
| Audience Engagement | ||
| Engage with active participants | ✔ | |
| Ask provocative questions | ✔ | |
| Answer relevant questions | ✔ | |
| Tag users so their friends see their involvement | ✔ | |
| Host events and invite others to participate | ✔ | |
| Monitoring and Reporting | ||
| Integrate social media tracking with Google Analytics | ✔ | |
| Develop custom report on social media performance re KPI's | ✔ | |
| Setup social media monitoring software / service | ✔ | |
Contact Us Now - See if Accrue's Social Media Services are right for you.

