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DEMAND ASSESSMENTS
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Before building a website, know how people search for your services and in what frequencies
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What if you knew which search engines people prefer and what the seasonal trends are for searches related to your business? Knowing these facts, could you build your website and advertising campaigns to align with these natural patterns of demand? Might your sales results improve if there was an easy alignment with how people search for your services and how you present yourself?
This is the essence of our demand assessment service.
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| WEBSITE PERFORMANCE EVALUATIONS |
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Test your website for sales effectiveness before you advertise
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Advertising is expensive, so before you invest in it, you should have a reasonable expectation of sales. If your website does not sell, you'll get more value by fixing your website than you will by buying more advertising.
This is one of our most popular services for owners of existing websites. We start by defining the business goals of your website and establishing an economic value for each goal.
Then we track your sales performance by building a paid advertising campaign to drive qualified search traffic. We then run and optimize your campaign long enough to see if your site sells. We provide recommendations on how to improve your site’s performance.
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| WEBSITE RE-DEVELOPMENT |
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If your site does not sell, we either fix it or rebuild it.
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We can sometimes fix a site with minor updates, but often we have to redevelop a site with clearer intentions. We will go over your options and make a recommendation on what to build and how to do it. We are happy to consult with your existing team, your existing consultants or to redevelop the site for you.
If we redevelop your site, we will recommend either a commercial content management system or an open source solution.
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| SEARCH MARKETING CAMPAIGNS |
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Plaster your message everywhere and only pay when you get a response.
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Most traditional advertisers are amazed at how effective and affordable pay-per-click (PPC) advertising is. The costs can often translate into savings of as much as 90% on a per 1,000 impressions basis.
One of the key benefits of PPC advertising is that you only advertise to people actively seeking your offering. This behaviour targetting dramatically increases the quality of the audience over traditional mass media channels.
If the cost savings and improved targeting benefits are not enough to get you interested, PPC offers real-time performance tracking and the ability to test different ad messages on the fly. The combination of benefits often results in dramatic performance improvements over existing methods.
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| INTERNET ADVERTISING |
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When you know what works and where you get results, it's time for pay-per-impression advertising
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Often referred to as PPI, Pay-Per-Impression campaigns are similar to traditional advertising, except for the real-time tracking.
We run PPI campaigns after we have exhausted our PPC opportunities and after we have used our PPC campaigns to test our banner ad creative options and know that we have effective sales conversion rates.
We also use PPI where products lack search demand.
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| SALES LEAD GENERATION |
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Helping prospective buyers find you is what sales lead generation is all about.
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Getting the phone to ring and getting email inquiries into the sales team is the main objective. We rely on a combination of search marketing, on-line advertising and direct marketing campaigns to generate interest. We use landing pages and sales micro-sites to qualify buyers and an integrated lead follow-up and management program to help you close sales.
An integrated sales lead generation program can be the key to your earnings growth strategy.
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| COMPLETE LAUNCH PROGRAMS |
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Take the direct route to market readiness
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If your timeline is short and you can invest in the help, we can get you off the ground quickly. If you have more time than money we can coach you through the same processes, utilizing your own resources to get the job done on a budget.
In either case, we’ll guide you through the setup process. Our goal is to either empower your marketing department or to be your marketing department; saving you time and money, and helping you drive earnings growth.
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