Spin Selling is my favourite book about sales. I read this book close to ten years ago and it has been instrumental in shaping my approach to sales and marketing. I consider it a must read for entrepreneurs and anyone engaged in professional services or for those who sell solutions of any sort.

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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

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This National Best-seller introduces you to one of the most powerful sales tools available: The Sequential Model of Professional Selling. The strength of the model lies in its simple, uncomplicated approach to show you how to confidently navigate through the entire sales process.

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If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his latest book aims to demystify buying principles for salespeople. From the red cloth cover to the small trim size to the amusing (but not cloying) cartoons on almost every page, this is an appealing and accessible book.

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In this age of sophisticated communications technology how can interpersonal communications be suffering? Simply, few people take the time (or even feel they have the need) to learn the skills of effective one-on-one communications. This book emphasizes a systematic approach to interpersonal contact because its authors know from their other work – presenting, leading, marketing – that systematizing the approach to any activity will help individuals excel at it. Secrets of Face-to-Face Communication will appeal to those who truly want to improve the skills that lead to better understanding.

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