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Net-Words – Creating High-Impact Online Copy by Nick Usborne
Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Purchase from
Amazon.com
Purchase from Amazon.ca |
Don't Make Me Think by Steve Krug
Usability design is one of the most important--yet often least attractive--tasks for a Web developer. In Don't Make Me Think, author Steve Krug lightens up the subject with good humor and excellent, to-the-point examples. Purchase from
Amazon.com
Purchase from
Amazon.ca
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The PC Is Not A Typewriter by Robin Williams
From the author of The Little Mac Book and The Mac Is Not a Typewriter, here at last is the PC version of the classic Mac book. The entertaining, informative style that made Robin Williams' other books classics is now available in this book PC users have been waiting for. 20 line drawings. Purchase from
Amazon.com
Purchase from Amazon.ca |
The Non-Designer’s Design Book by Robin Williams
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. Purchase from
Amazon.com
Purchase from Amazon.ca |
The The Non-Designer's Type Book by Robin Williams
Williams teaches electronic typography and has written some excellent books on digital design. Anyone who has misplaced a font they just downloaded from a web site or who has witnessed the horrific use of type on many personal web sites knows how badly these books are needed. Purchase from
Amazon.com
Purchase from Amazon.ca |
On The Art Of Writing Copy by H.G. Lewis
Individual chapters on such important techniques as "How to write a guarantee," How to write direct mail sales letters," "How to write motivational copy," writing for Specialty Media," and separate chapters on Writing for Television, Radio, and the Internet. Purchase from
Amazon.com
Purchase from Amazon.ca |
Google Analytics 2.0 by Jerri Ledford
Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Purchase from
Amazon.com
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Advanced Web Metrics with Google Analytics by Brian Clifton
Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Purchase from
Amazon.com
Purchase from Amazon.ca |
Landing Page Optimization by Tim Ash
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Purchase from
Amazon.com
Purchase from Amazon.ca |
Save The Pixel by Ben Hunt
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