Don’t get pitched and sold on sales and marketing tactics you don’t need or aren’t ready for.
Get the direction and support you need to start and grow your business wisely.
Having a plan keeps you focused on doing the right things in the right order effectively to meet your personal and business objectives. “Building your roof before laying your foundation is more common than you think.” Without a plan, you’re susceptible to getting sold on tactics or getting busy completing random acts of marketing.
Much like a business incubator or accelerator program, we get you focused on what’s most important.
Once you’re confident on direction, we work together to set up and optimize your sales and marketing program. We’ve mapped out 20 areas of focus applicable to different stages of growth. Download our 20 Ways Map to learn more and assess where you need to focus.
The first things we work on are triage and planning. Triage is about putting out fires and addressing urgent matters. Once the fires are out, it’s easier to focus on strategic planning and systems design.
Once you’re clear on direction and logistics, the focus shifts to helping you make your business relevant and compelling, easy to find, easy to buy from and profitable. Note the focus on goals and strategy before tactics. It’s how you move forward confidently and effectively over time.
We Step Up And Serve As Your:
Our goal is the same as yours; to build your business in the most thoughtful, effective and timely manner possible.
Our clients range from solopreneurs and startup Founders/CEOs to leaders of mid-size growth-focused organizations. We work with B2B and B2C companies, but where we shine is the complex sale.
Complex sales are high value, new and innovative, involve multiple decision-makers and they are often long-term relationship-based where trust and competence are foundational. Professional service practices, technology companies, financial, healthcare, real estate developers and builders are good examples of organizations with complex sales. Charities and Not-For-Profits fit this profile well, as donations are entirely conceptual, purpose-driven, built on shared values and long-term relationship-based.
We’re a pay-as-you-go, fee-for-service firm with no minimum monthly commitment and a collaborative approach. We’ve worked hard to make our business accessible to start-ups and midsize companies alike.
If you don’t think you can afford our assistance, we’re betting you can. We invite you to consider the cost of not getting direction, wasting countless hours and dollars on what amounts to busy work or where you find yourself spinning your wheels on unproductive tactics. Now that is costly and precisely the scenario we help you avoid.
Start by Requesting A Free Consultation. There’s no hard sales or pressure to act. We’re here to help and want you to experience what having a senior advisor and partner in your corner feels like.
Because we’re so invested in the companies we work with, we’re careful to assess mutual fit and ensure an alignment of interests. Expect to come away from your free consultation with new insights, thoughtful suggestions and maybe some homework to complete. We look forward to speaking with you.
The ineffective focus on marketing tactics and technologies without a clear sense how they'll generate results.
Being purposeful and creating a system for reaching, engaging, enrolling and retaining clients to maximize lifetime value.
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